Board
President - Jennifer Hirshon 
 
Jennifer Hirshon is a Senior Director at Dezenhall Resources, a crisis management PR firm in Washington, D.C. where she delivers strategic counsel to clients and Dezenhall management regarding the online landscape, technologies, and creative opportunities. She joined the PFHA board to be active in the neighborhood by leveraging her qualifications with the core programs that the Board is tasked with: Appearance, Communications, Security, and Social. Giving back to her community is essential as well as extremely rewarding as she works alongside very creative and talented people who share a like-minded mission, to keep our neighborhood great and a place you’ve always wanted to live.
Vice President - Shaun Gill 
 
My wife Debra and I, along with our two sons Henry and Owen, have lived in Potomac Falls since 2013.  Although I am originally a native of the Potomac area, we spent seventeen years living in Seattle, Washington before moving back to Maryland.  We chose Potomac Falls as our new home for a variety of reasons, including the neighborhood’s beautiful setting and natural surroundings which reminded us of the environs that we left behind in Seattle.  I am a practicing attorney with my own law firm and spend much of my professional and personal time here in Potomac Falls looking out into our beautiful neighborhood from my home office.  I joined the PFHA board in 2017 and have enjoyed the opportunity to work and collaborate with many of our neighbors in order to help manage and address the myriad issues affecting Potomac Falls for which PFHA is responsible.  I look forward to serving on the PFHA board for another term in order to help continue PFHA’s important work to make our neighborhood a wonderful place to live and call home.
Treasurer - Kathleen Alexander

My husband, Leigh, and I are 32 year residents of Potomac Falls, having moved with our two daughters to Stanmore Court in 1985.  I thought it was the most beautiful neighborhood in the DC area then, and I still do. I actually think the PFHA has grown better over time, and it shows in the physical quality of our neighborhood and the many opportunities to have fun together. It's not in my nature to 'retire' so I'm happy to serve the PFHA board as needed, and bring a great deal of experience working with others to find common ground and get the right things done. My career has been spent increasing corporate (and executive) competence and competitiveness through effective use of HR strategies, and I have served in executive level management positions in industries as diverse as hospitality, IT, education,  e-business and satellite communications. I've chaired and served on a number of university, advisory, and not-for-profit boards, most recently being Chair of the Board of Trustees for the Washington International School in Washington, DC. 
Secretary - Adrian Moore 
 
Married to Karen and with a daughter Rose at the University of Puget Sound, WA, I have lived on Belmart Road for just over five years. Formerly a lawyer, I am now a High School Humanities Teacher at the McLean School, Potomac. With experience of a number of nonprofit boards and committees, on which I took on a range of roles, I have always looked to give back to my community in some way or other. Committed to the area and to the continuing success of Potomac Falls as a premier residential neighborhood, I aim to use my time on the Board to work with my neighbors and friends thoughtfully and effectively to serve this community.  
Melchora Alexander

I have lived in Potomac Falls for 3 1/2 years and have been serving as Social Organizer for PF for the last 3 years. I love meeting new people and creating fun events. Think Adult Halloween Party and Labor Day Palooza to name a couple. My husband, Rob, and I recently became Empty Nesters with 2 daughters in college. I’m excited to start another 3 years as your party planner! 
Donna Perlmutter 
 
Donna has resided in Potomac Falls for over 15 years with her husband, where they raised two children.  She is often seen walking our neighborhood or hiking in the woods with her two German Shorthaired Pointers.  She served on the board from 2008-2010 and is currently filling a partial term, which was vacated March 2017. She brings a good historic perspective of board affairs and extensive knowledge from her masters in urban planning, and her careers in real estate development, and her own consulting business. Donna has served on other boards and has been an active volunteer in the classroom, assisting young adults in need, and animal adoption. Her motivation in seeking another term is to preserve the ambiance and value of our neighborhood.  
Billy Reyes
 
My association with Potomac Falls began in 1982 when my family moved from Bethesda to the house on Alloway Drive where my father still resides. I grew up, moved away and started a family but seized the opportunity to return to my roots when my wife Annie and I purchased a house on Alloway Drive, right up the street from my Dad. We are the proud parents of 4 year old Virginia. I am an attorney working in Washington and some of my interests are local history, sports, reading and politics.
Becki Saas
 
We moved into Potomac Falls in June 2012 and love being part of this community. My husband Rick and I have five children, all in college or working.  My professional experience includes management in both Accounting and IT in manufacturing, health care, telecommunications and technology industries and, most recently, working at a local non-profit.  I've contributed volunteer time over the years in a variety of settings, including job readiness training for the homeless, working with the memory-impaired elderly, school-related parent organizations, youth sport organizations, Shady Grove Hospital, School District committees and political campaigns supporting school funding. 
Jane Caldeira
 
My husband Steve and I moved to Brickyard Road in December of 2011 with our two children Madeleine, now a junior at Elon University, and Alexander, a current freshman at Dickinson College. We moved to this area from Wellesley Massachusetts, and after renting a home in River Falls for 18 months, we were thrilled to find our “forever home” in Potomac Falls.  We love the friendly community, the peaceful surroundings and the beautiful landscape. I am excited to do my part to support this special neighborhood, help to maintain its beauty and connect with all of our wonderful neighbors.
 
I currently serve as the Communications Manager at the Diversity & Flexibility Alliance where I develop written materials to help increase awareness of the value of diversity, inclusion, and flexible working initiatives. I have also served as the National Director of Communications for the American Diabetes Association and was Senior Account Executive at the E. Bruce Harrison Company, A Division of the international public relations agency Ruder Finn, among other positions. I am the former Administrator of the Parents Council of Washington, a former member of the Bullis School Parents Association Board and a current member of the Elon University Parents Council. 
Kari Wilner
 
Having lived in Potomac Falls for over 28 years, I feel it is time for me to give back to the neighborhood I love by contributing my time and energy to the Board.  We raised two children here and it has always felt special. So much so, that upon the passing of my husband in 2012, my daughter and her husband moved in with me so that they can raise their two boys in a true neighborhood. I have been a real estate agent in Montgomery County for 31 years and look forward to assisting the Board maintain the high standards expected of the neighborhood. Over the years I have been involved with The Children’s Inn at NIH, Casey House, and Lungevity 
Chuck Wilson
 
I have been a resident for 11 years in the community I have come to love.  I reside at 8777 Belmart Rd with Cynthia, my niece and two Chihuahuas (Charlie and Jerry).  I have been licensed in real estate sales for the past 36 years.  
  • Owner of 2 RE/MAX agencies for the past 20 years. 
  • Property management of commercial and residential real estate for the past 28 years.  ​​​​​​GCAAR Grievance committee 3 years
  • GCAAR Professional Standards Committee 3 Years
  • Vice-President of the Palisades Association Kensington Maryland 1991-2001 
  • Vice-President of Franklin Park Commercial Park Rockville, Maryland 1992-2000 
  • President Franklin Park Condo Association Rockville, Maryland 1994-2016 
  • President Jackson Place Condo Association Rockville Maryland 1994-present 
  • Committee on Changing the Rules and By-laws for the Brigadoon in Juno Beach, Florida 
  • Committee Chairman to remodel the pool and pool house at the Brigadoon in Juno Beach Florida 
  • Committee to review and change the Reserve plan for the Brigadoon in Juno Beach, Florida. I have successfully reduced Annual cost and maintaining or moderately increasing Condo and homeowner fees while improving the services provided during all of my board appointments. Success in Budget and Reserve Planning Experienced in the maintenance and installation of the following: Landscape and landscape contracts 
I would like to continue being a part of the PFHA community Board and offer my knowledge and experiences to help keep our neighborhood beautiful and well run.